We’re proud to debut a commercial we directed for CBC Music for the 2016 Paralympic Games in Rio, Brazil! It was a lot of fun to utilize the Paralympic equipment to create all the unique percussion sounds used in the piece. We were especially impressed by the sound a simple tennis racket can make in the right hands! Jillian MacSween, who helped win a bronze medal from the 2015 Toronto Parapan Am games in goalball, participated in this promotional spot. Special thanks to Batacuda Carioca for all their talent and vibrant energy, you were all fantastic to work with. Take a look at the video! The 2016 Rio Paralympic Games takes place September...
Today is ‘Record Store Day‘! We thought it would be appropriate to show some love (for the Yonge Love project) to a legendary local establishment Play De Record. I still remember the long journey when I was 14 years old, traveling on the TTC bus/subway from Scarborough to Downtown Toronto just to buy records with my allowance! To this day, I still shop at Play De Record and it’s such a blessing to know that they continue to be a downtown fixture since 1989! This place is one of Yonge Street’s landmark and without it, downtown just wouldn’t be the same. It really was an honour that LaPointe Productions had the opportunity to provide videography services for this piece on Yonge Love’s profile of Eugene Tam and Jason Palma for Play De Record. We wish them continue success for many years to come. – B & L #toronto #vinyl #turntables #turntablism #records #SupportLocalBusiness #vinylcommunity #SupportYourLocalRecordStore #Djs #DjLife #PlayDeRecord #videography #lapointeproductions #lovetoronto #instaedit #cinematography #dslr #canon...
Post Secondary is Possible! Youth Testimonials on Post-Secondary Education In 2013, LaPointe Productions teamed up with The Council of Educators of Toronto (CET) to help promote and rebrand their website with some creative promotional videos. CET is a non-profit organization that works with educational institutions to encourage better student-program matches in order to make the pathways to post-secondary education much easier. Focusing on their motto of “Post-Secondary is Possible,†we worked with CET to really enhance the personal stories of both past and present students. After much discussion, we were able to create a dynamic narrative that really showcased the inspiring achievements and obstacles that these students have overcome. CET’s vision is “to enhance access to post-secondary for underserved youth in priority neighbourhoods and other areas in Toronto where needs exist.†For more information, please feel free to look at CET’s website:...
